Such a smart idea, Save Your Logo is an innovative initiative that calls on brands around the globe that are represented by a plant or an animal in their logo to help in conserving that species, the initiative is supported by the Global Environmental Facility (GEF), the World Bank, the International Union for Nature Conservation and the Endowment Fund for Biodiversity.
Brands can be part of this initiative through funding the Endowment Fund for Biodiversity, which will distribute the money to organizations that specialize in biodiversity and local conservation projects.
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