Try to find your own unique way to express:
Here is a good answer. “No matter how much preparation is made, sometimes things go wrong. I keep my head when the world around me is crumbling. All problems can not be avoided, but the most important thing is to deal with them quickly and calmly when they arise.”
Another good answer is to give an example from your life or work experience that directly relates to the job. “When my last company wanted to market a new product they were prepared to spend a million dollars on a well known marketing firm. I found we could accomplish all the goals using a local firm for about $100,000.”
You can even end this with a joke. “I asked them to split the savings with a $450K bonus – no dice.”
You can work some personality into the answer. After all, you’re an individual not just a set of skills. “A lot of people probably have a similar skill set, but I have a great sense of humor and handle conflict well. So not only can I do the job, but I contribute to a positive work environment. That’s important.”

marketing jobs can really earn you lots of dollars but most of the time, it is a difficult job *,;